When it comes to and direct fulfillment centers (DFC) and single parcel shipments there’s a lot riding on your packaging tape. Rough rides, rigorous handling – your boxes and case seals are sure to encounter the works. In fact, according to PMMI, direct to consumer (DTC) packages are handled an average of 20 times more than traditional brick and mortar retail products, which means you need a packaging tape that’s up for the challenge.
So, here are three factors to keep in mind when selecting the best packaging solution for your business.
#1 – Multiple Stress Points
Many consumer packaged goods (CPG) companies utilize a highly automated and uniform process when it comes to packaging and shipping their items – loads are often
palletized and stretch wrapped, providing additional support through transit. The major stressor to the case seal is immediately after the tape is applied during the automated palletization process.
Single parcel shipments, on the other hand, encounter a lot of stress on their journey – from packing the outbound freight truck to multiple sorting efforts to the final customer delivery. And there is only one strip of tape to withstand all these pressures.
That’s why DFCs that rely on single parcel shipments need a robust packaging solution that’s designed with the application in mind, including a wider, thicker tape and top- notch tape application technology. It is possible for the tape to be nicked or torn and
break through the supply chain, but a higher gauge tape will help withstand this demanding process, reducing the risk that a box will pop open during transit.
#2 – Inconsistent & Under-filled Boxes
Another key point to keep in mind with single parcel shipments is that they are not uniform. Different box sizes are used as DFCs typically ship a wide array of goods that vary in size and weight, and more stress is applied to the tape during the shipping process since the boxes tend to be significantly under-filled. The extra space and room at the top of the box can cause the flaps to “give,” resulting in more force and stress on the tape to keep the package secure.
It’s also very difficult to seal an under-filled box because there is no upward pressure from the interior of the box to help the tape attach to the surface. To overcome this issue, consider automated tape applicators with significant wipe-down points to ensure the tape achieves a good bond by driving the adhesive deep into the corrugated box.
#3 – Overall Customer Experience
Finally, the overall customer experience is a major factor to consider when it comes to packaging strategy. From order to delivery, your customers expect an outstanding experience. According to PMMI, 50% of online shoppers would not consider reordering from a vendor if they received a damaged package, which is impactful to your bottom line and your brand.
So, reliable case seals that tell your story are the priority. In the retail brick and mortar world, your customer walks into a store for their first experience with your brand and product. But in the DFC world, the package on your customer’s doorstep is what leaves the lasting impression. Whether that impression is left by a securely sealed box or even one sealed with printed packaging tape that communicates your brand or other key messages, ensuring that initial (and final) impression is a positive one is vitally important.
Looking for a case sealing solution that can meet the demand? Visit
ShurSEALSecure.com/Direct to see how The ShurSEAL® Solution delivers Secure Seals,